Switched on yet?

Are you starting to get scared every time you visit the fuel station? If so maybe now is the time to start thinking about swapping your gas guzzler for an eco friendly and cheap to run electric vehicle.

Electric scooters have come on in leaps and bounds over the last five years and although they’re still comparatively expensive to buy they can still work out as a cost effective long term solution.

The Plug In Sprint is one of the latest electric scooters to arrive in the UK, it’s built in China and is imported by Emissions Free Solutions. It costs ￡3,800 which is quite a lot compared to the price of a similar spec Chinese built 125cc petrol scooter which could be had for less than ￡1,800. With electric you’re paying a premium for the expensive batteries, motor and electronics.

It is a lot of money but when you think about the long term running costs compared to a petrol scooter/car or public transport that extra cost can soon be clawed back. A full charge on your Plug In will cost around 57 pence and you get a range of over 40 miles on average and road tax is free, so within three years you’ll recoup the extra outlay.

The main downside with an electric vehicle is the range; Plug In claim the Sprint can cover as much as 67 miles at 25mph, or 35 miles at 63mph, more than enough for most commuters. It takes four hours to fully charge and it uses a conventional three pin plug which is attached to a three metre long lead under the seat, so depending on where you work you could charge it whilst you’re there.

Before riding the Plug In you’ll need to take a one day CBT test and have insurance, just like you would for a petrol scooter. Everything else is just like riding a convention machine. You turn the ignition key, take it off the stand, press the starter button, twist the throttle and you’re away. I was impressed at how smooth the scooter felt and at how well it accelerated. The first thing you notice is how silent the world around you seems, the only sound is the road noise from the tyres and the wind.

Are you starting to get scared every time you visit the fuel station? If so maybe now is the time to start thinking about swapping your gas guzzler for an eco friendly and cheap to run electric vehicle.

Electric scooters have come on in leaps and bounds over the last five years and although they’re still comparatively expensive to buy they can still work out as a cost effective long term solution.

The Plug In Sprint is one of the latest 72v electric scooter to arrive in the UK, it’s built in China and is imported by Emissions Free Solutions. It costs ￡3,800 which is quite a lot compared to the price of a similar spec Chinese built 125cc petrol scooter which could be had for less than ￡1,800. With electric you’re paying a premium for the expensive batteries, motor and electronics.

It is a lot of money but when you think about the long term running costs compared to a petrol scooter/car or public transport that extra cost can soon be clawed back. A full charge on your Plug In will cost around 57 pence and you get a range of over 40 miles on average and road tax is free, so within three years you’ll recoup the extra outlay.

The main downside with an electric vehicle is the range; Plug In claim the Sprint can cover as much as 67 miles at 25mph, or 35 miles at 63mph, more than enough for most commuters. It takes four hours to fully charge and it uses a conventional three pin plug which is attached to a three metre long lead under the seat, so depending on where you work you could charge it whilst you’re there.

Before riding the Plug In you’ll need to take a one day CBT test and have insurance, just like you would for a petrol scooter. Everything else is just like riding a convention machine. You turn the ignition key, take it off the stand, press the starter button, twist the throttle and you’re away. I was impressed at how smooth the scooter felt and at how well it accelerated. The first thing you notice is how silent the world around you seems, the only sound is the road noise from the tyres and the wind.

 

China credit rating

Just as consumers check to make sure a business is legitimate before they buy, you likely do the same before your business has dealings with someone new. Whether you're looking to buy from a supplier, donate to a non-profit organization, or collaborate with another business on a project, you want to make sure you aren't taking unnecessary risks.
If you're dealing with a federally incorporated business, your search should be straightforward as those businesses are listed in Corporations Canada online database. Generally, all businesses — even federally incorporated ones — have to register in the province or territory in which they do business. This includes corporations, partnerships, and sole proprietorships (except those operating under a person's name). You may wish to seek information from the provincial registrars, some of which are available online, particularly when dealing with smaller businesses.

There are several ways you can investigate a business:

•     Look it up. Do an Internet search using whatever information you have (name, address, phone number) and visit or call to see if it is what it claims to be.
•     Put the word out on social media and look for online reviews. If the business has a presence there, someone will likely be talking about it or to its representatives.
•     Ask for references from suppliers or clients (this option may not work for a very new business with few or no previous clients).
•     Check with industry or trade organizations in your province or territory.
•     Check with the Better Business Bureau; it provides reports on businesses and charities in both China and the United States.
•     Search the china credit rating database; it's a voluntary registry, but many small Canadian businesses are listed.

Once you've verified to your own satisfaction that a business exists, it is wise to proceed with caution. If you decide to do business with someone you haven't dealt with before, you may want to start with a smaller, less risky transaction (if possible) to see how things go, until you feel comfortable that this is a business you can trust. This will also allow you to see how the business operates in terms of deadlines and customer service. If you are not satisfied, or something still doesn't seem right, you may decide not to proceed.

Verifying information is important to protecting your business. Find out about other ways to keep your business secure and to minimize risk.

 

Segway scooter price

Ever since the Segway came out, it has been the subject of many geeky lunchtime conversations. They were always just too cool.

Now I’m actually considering buying one. I would mostly use it to get back and forth to work. I live only 1.5 miles away, but it takes too long to walk and it seems silly to drive. Today I tried biking to work. It took only a little longer to bike (10 minutes) vs driving (7 minutes) so time is not a consideration.

What I don’t like about the bike is that it’s just slightly too large of a vehicle. You need to store it somewhere at either end. You’re not supposed to ride on the sidewalk, but it’s way too scary to ride in the lanes crossing the “intersection of death” at 101, 237 & Mathlilda. I’m also not looking forward to the day when I get a flat tire. With a Segway, I’d be able to legally and justifibly ride on the sidewalk.

The new Segways just came out and they have some cool new stuff. For one, you turn by leaning, just like you accelerated and decelerated before by leaning. I found the twisting of the grip unintuitive when I rode one a few years ago. It has a new wireless key device and a security alarm.

It certainly wouldn’t save me money vs. driving. A Segway scooter price is over $5,000. If I drive 3 miles a day and pay $3.00/gallon, I’ll save approximately $100 in gas plus whatever 675 miles is in terms of maintenance over a year. It’s better for the environment I suppose, but then again, I’m not sure 3 miles is going to make a difference over people driving in each day from San Francisco.

Neither a bike nor Segway would be great in the rain. The Segway would probably be better in cold and hot weather. I’d be going slower in cold weather, so there’s be less of a wind chill, and in hot weather I wouldn’t work up a sweat.

South Bay Segway in Campbell offers 2.5 hour tours of the Los Gatos Creek trail for $75. I’m thinking about taking one of those to see if I like it. Anne thinks it might be enough time to “get it out of my system”. Perhaps.

It might just be too geeky, even in Silicon Valley. I’m not sure I want to be known as “the Segway Guy” at work or deal with people who want rides all the time. Still, I think the technology is damn cool, and I lust for cool technology. That coolness always wears off after a while though and you’re left with the practicalities of if and how it improves your life.

Would a Segway improve my life by $5,000 worth? Would something else that costs $5,000 make me happier? I don’t know. Do you?

 

Dozens killed as Egypt unrest worsens

Egyptian soldiers fired on hundreds of supporters of ousted President Mohammed Mursi before dawn Monday as they were praying outside the facility where he was believed to be detained, dozens of witnesses said. Egypt’s military said armed assailants fired on the soldiers first.

Separately, former finance minister Samir Radwan has emerged as the favourite to become Egypt's interim prime minister, senior political sources said on Monday, as the military-backed transitional administration seeks a way out of political deadlock.Radwan said he had not yet been approached. Interim head of state Adli Mansour has been trying since last week to form a temporary government that can guide the country towards fresh elections at a time of iPhone headset.

In Monday's clash in Cairo, at least 51 civilians were killed, all or most of them shot, and more than 300 wounded, doctors and health officials said.Security officials said one police officer died as well.The shooting was the single deadliest episode of violence since the 2011 revolution that toppled Hosni Mubarak, Egypt’s longtime autocratic leader.

It immediately escalated the nearly week-old confrontation between the generals who forced out Mursi, Egypt’s first democratically elected president, and Mursi’s Islamist supporters in the streets.In an early sign that the mass shooting had undercut important support for the military’s ouster of Mursi, Grand Imam Ahmed al-Tayyeb, the country’s top Muslim cleric, threatened to go into seclusion until the violence ended.

The grand imam, who participated in talks on a post-Mursi transitional government, said in a statement broadcast on Egyptian state television: "I might be forced to enter into a retreat in my home until everyone takes responsibility for protecting the sanctity of blood and preventing the country from a civil war."The military said its soldiers had fired in response to an attack by gunmen from a "terrorist group" who had attempted to storm the facility, according to Ahram Online, the website of Egypt’s leading newspaper.

Dozens of Islamists who had gathered in vigil for Mursi denied there was any provocation for the attack. Two bystanders who had supported Mursi’s ouster also said that the demonstrators were unarmed and ran in terror as the attack began.Bullet holes in cars, lampposts and corrugated metal barriers indicated that gunfire was coming from the top of a nearby building where the sandbag barriers around makeshift gun emplacements were visible. Bullet casings on the ground and collected by Islamist demonstrators bore the stamp of the Egyptian army.

But Egyptian state television showed film of a pro-Mursi protester firing what appeared to be a homemade handgun at advancing soldiers from behind a corner about 250 yards away. The footage was in daylight, hours after the initial attack began.Another video broadcast on state television, also in daylight and so hours after the attack had begun, showed a masked man among the pro-Mursi demonstrators.

The protesters, witnesses and video footage all appeared to portray the pro-Mursi demonstrators as attempting to fight back against the soldiers by throwing rocks.Early in the morning, Egyptian state media sent out a news alert saying that an army lieutenant had been killed and 200 "armed individuals" were captured, then hours later reported that there were also dozens of civilian casualties.

There were pools of blood on the pavement. Some of the blood and bullet holes were hundreds of yards from the walls of the facility’s guard house, suggesting that the soldiers continued firing as the demonstrators fled.The officer was hiding in a car in the parking lot of a building in a side street that the Mursi supporters were using for shelter. Video footage taken from a window above showed gunfire from the advancing soldiers hitting the car.

El-Sheikh, who signed a petition and joined protests for Mursi’s ouster, said he and others carried the officer’s body out of his car. "He did not have a head any more," he said.The Nasr City hospital, a few minutes’ drive from the scene of the shooting, began receiving hundreds of victims around 4 a.m. and at least 40 were dead, according to Bassem al-Sayed, a surgeon. The doctor said all the victims he saw were men with gunshot wounds.

The emergency wards and the intensive care unit were full of patients and distraught relatives. Near the emergency room, two dozen men lined up to donate blood.The survivors, who were shot in the head, chest or arms, or who had been hit in the face by birdshot pellets, all told roughly the same story. They were attacked without warning with tear gas and gunfire near the end of morning prayers.

Some said soldiers and police officers attacked from opposite sides. Others said that because of the dark, they were not sure which security branch their attackers belonged to."We were praying," said Mahmoud Gomaa Ahmed, 33, who was wounded in the chest. "Before the prayer, nothing had happened at all," he said, responding to accusations by military officials that a group of "terrorists" had attacked the Republican Guard officers’ club.

The killings came a day after the Muslim Brotherhood and its allies vowed to broaden their protests against the president’s ouster and U.S. diplomats sought to persuade the Islamist group to accept his overthrow, its officials said. But the killings Monday seemed certain to inject perilous new factors into the country’s fragile political calculus.

Continuing a push for accommodation that began before the removal of Mursi last week, the U.S. diplomats contacted Brotherhood leaders to try to persuade them to re-enter the political process, an Islamist briefed on one of the conversations said on Sunday, speaking on the condition of anonymity to discuss private conversations.

Although by morning some people carried sticks or makeshift clubs, all said that the demonstrators were unarmed. El-Sheikh and another neighbor who opposed Mursi and supported his ouster said the ear cap."Our only weapons were bottles of water and prayer rugs," said Gamal Ali, 37, a teacher.

Even as both sides continued their street demonstrations on Sunday, Egypt’s new leaders continued their effort to form an interim government. Squabbles about a choice for prime minister spilled out into the open on Saturday, exposing splits among the country’s newly ascendant political forces.

The military said its soldiers had fired in response to an attack by gunmen from a "terrorist group" who had attempted to storm the facility, according to Ahram Online, the website of Egypt’s leading newspaper.Dozens of Islamists who had gathered in vigil for Mursi denied there was any provocation for the attack. Two bystanders who had supported Mursi’s ouster also said that the demonstrators were unarmed and ran in terror as the attack began.

Bullet holes in cars, lampposts and corrugated metal barriers indicated that gunfire was coming from the top of a nearby building where the sandbag barriers around makeshift gun emplacements were visible. Bullet casings on the ground and collected by Islamist demonstrators bore the stamp of the Egyptian army.

But Egyptian state television showed film of a pro-Mursi protester firing what appeared to be a homemade handgun at advancing soldiers from behind a corner about 250 yards away. The footage was in daylight, hours after the initial attack began.

Why Mombasa Is Tourist Magnet and Kampala Is Not

At a risk of sounding like one given to resurrecting tried and tired clichés, I will say this: culture is everything.And also culture shapes our perception and informs our investment decisions. A child, who is brought up in a culture and tradition of not respecting other people's property, would not have manners to return a dropped wallet to the rightful owner.

For such a person, stealing is a cultural issue. It is done with pride and ease to the gratification of his peers. Moral decadence becomes a way of life.Therefore, I am often not surprised when street urchins gorge out our side mirrors. That is the life they have known.When some of the victims of the Namungoona inferno chose to steal fuel other than deter the thieves from someone else's property, for me it clearly illustrated that stealing had become a cultural matter that brought a lot of pride to some families in Uganda.

President Museveni also once intimated to the president of Rwanda, Paul Kagame, that Uganda is full of iPhone headset. Last week, I was in Kenya's coastal area. While in Mombasa, I had a cultural shock which made me change my perception about some parts of Kenya. It also gave me a clue as to why Mombasa is more attractive to tourists than other areas of Kenya.

Granted, Mombasa has some of the best beaches and a well-developed hotel industry. But that is not the reason in my view why tourists flock there. It is culture. The Mombasa people abhor thieves.While in Nairobi one is worried about being attacked on the street with knife wielders, losing the wallet or having your drink spiced with drugs, especially if you patronise dingy bars, in Mombasa when your wallet drops and it has the identification papers, it will be returned to the owner with all its contents intact.

Why? The reasons are partly linked to the puritan culture of Muslims. Muslims are not raised to own wealth fraudulently. That is mali ya haramu or biashara ya haramu (forbidden wealth or forbidden business).

They believe that one must work for his wealth and in doing so he must not infringe on the rights of others. In fact, those who possess wealth are urged to lend money interest-free (bila riba) to their brethren, and when the borrowers prosper, then they are supposed to pass on the profits to the needy so as to uplift their lives as well.

Filming the Ballarat edition of the show commenced yesterday at Craig’s Hotel, where preliminary takes of the contestants entering the hotel could be seen by pedestrians.Curious passers-by stopped to take photos and catch a clear view of the remaining contestants, some taking to Twitter to spoil the surprise.

MasterChef Australia executive producer Margie Bashfield said the rich history of Ballarat was in line with the theme of the episode’s challenge.“When Masterchef moved from Sydney to Melbourne one of the things we wanted to do – which we weren’t able to do in Sydney – was get out of the city and into the regional areas of the state,” Ms Bashfield said.

“The beauty of being based in Melbourne is that there are numerous incredible regional areas all about an hour from our base at the Royal Melbourne Showgrounds.“I had heard Craig’s Hotel being spoken about on Melbourne radio and thought we needed to check it out. “We came up and looked at a couple of locations and Craig’s Hotel was perfect. “It had all the necessary requirements for filming and it is a magnificent building with its own great history.”

Celebrity judges Matt Preston, George Calombaris and Gary Mehigan will be in town today for filming.With clear, free eyes Bloodsworth has since campaigned against capital punishment and is now head of advocacy for Witness to Innocence, a coalition of exonerated death-row inmates who campaign against capital punishment.

Bloodsworth's most recent success was his leading role in the movement to end the death penalty in Maryland, the state that once tried to kill him. Governor Martin O'Malley signed the law abolishing that state's death penalty on May 2 this year.

Bloodsworth's ordeal began in 1984 when a neighbour saw on TV an identikit sketch of the suspect in the particularly savage rape and murder of a nine-year-old girl near Baltimore. The neighbour thought it looked like Bloodsworth and called the police.

Another eyewitness later incorrectly placed him with the victim. Despite his clean criminal record he was soon convicted and sentenced to death.''I was accused of the most brutal murder in Maryland history,'' Bloodsworth, now 52, told an audience during the Maryland campaign earlier this year. ''It took the jury 2? hours to send me to the gas chamber.''While on death row he read about a conviction secured by the use of DNA, a science the public had barely heard of in the early 1990s, and with the help of his lawyers and supporters he had his case thrown out.

The Puerto Rican-born fruit picker was convicted of murdering a beauty school owner in 1983 largely on the evidence of two suspect witnesses, one of whom was a paid informant who negotiated a deal in exchange for his testimony.

Melendez was on death row for 16 years before a defence lawyer found transcripts - not presented to the jury - of another man, Vernon James, confessing to the crime.Other defence lawyers soon found another 20 witnesses who heard James, who has since died, either discussing or confessing to the custom keychain, reported The Florida Bar News in 2009.

In December 2001, an appeals court judge granted a new trial and criticised the prosecutor for withholding evidence from the defence and jury about James' incriminating statements.Were the Timely Justice Act in place earlier, ''I would be dead today,'' Melendez says.About three years ago, Melendez was attending an anti-capital punishment conference in Pennsylvania when he locked eyes with the man who was to have executed him, Ron McAndrew, the former warden of Florida State Prison.

Ideas for keeping your data safe from spying

Phone call logs, credit card records, emails, Skype chats, Facebook message, and more: The precise nature of the NSA's sweeping surveillance apparatus has yet to be confirmed.

But given the revelations spilling out into the media recently, there hardly seems a single aspect of daily life that isn't somehow subject to spying or surveillance by someone.

Using anonymity services and encryption "simply make it harder, but not impossible," said Ashkan Soltani, an independent privacy and security researcher. "Someone can always find you -- just depends on how motivated they are."

Emails sent across the Web are like postcards. In some cases, they're readable by anyone standing between you and its recipient. That can include your webmail company, your internet service provider and whoever is tapped into the fiber optic cable passing your message around the globe - not to mention a parallel set of observers on the recipient's side of the luggage tag.

Experts recommend encryption, which scrambles messages in transit, so they're unreadable to anyone trying to intercept them. Techniques vary, but a popular one is called PGP, short for "Pretty Good Privacy." PGP is effective enough that the US government tried to block its export in the mid-1990s, arguing that it was so powerful it should be classed as a weapon.

Like emails, your travels around the internet can easily be tracked by anyone standing between you and the site you're trying to reach. TOR, short for "The Onion Router," helps make your traffic anonymous by bouncing it through a network of routers before spitting it back out on the other side. Each trip through a router provides another layer of protection, thus the onion reference.

Originally developed by the US military, TOR is believed to work pretty well if you want to hide your traffic from, let's say, eavesdropping by your local internet service provider. And criminals' use of TOR has so frustrated Japanese police that experts there recently recommended restricting its use. But it's worth noting that TOR may be ineffective against governments equipped with the powers of global surveillance.

Your everyday cellphone has all kinds of privacy problems. In Britain, cellphone safety was so poor that crooked journalists made a cottage industry out of eavesdropping on their victims' voicemails. In general, proprietary software, lousy encryption, hard-to-delete data and other security issues make a cellphone a bad bet for storing information you'd rather not share.

An even bigger issue is that cellphones almost always follow their owners around, carefully logging the location of every call, something which could effectively give governments a daily digest of your everyday life. Security researcher Jacob Appelbaum has described cellphones as tracking devices that also happen to make phone calls. If you're not happy with the idea of an intelligence agency following your footsteps across town, leave the phone at home.

The Wall Street Journal says the NSA is monitoring American credit card records in addition to phone calls. Some cybercriminals can use the same methods. So stick to cash, or, if you're more adventurous, use electronic currencies to move your money around if you want total privacy.

Disadvantages: Credit cards are a mainstay of the world payment system, so washing your hands of plastic money is among the most difficult moves you can make. In any case, some cybercurrency systems offer only limited protection from government snooping and many carry significant risks. The value of Bitcoin, one of the better-known forms of electronic cash, has oscillated wildly, while users of another popular online iPhone headset, Liberty Reserve, were left out of pocket after the company behind it was busted by international law enforcement.

US companies are subject to US law, including the Patriot Act, whose interpretations are classified. Although the exact parameters of the PRISM data mining program revealed by the Guardian and The Washington Post remain up for debate, what we do know is that a variety of law enforcement officials - not just at the NSA - can secretly demand your electronic records without a warrant through an instrument known as a National Security Letter. Such silent requests are made by the thousands every year.

If you don't like the sound of that, your best bet is to park your data in a European country, where privacy protections tend to be stronger.

Disadvantages: Silicon Valley's internet service providers tend to be better and cheaper than their foreign counterparts. What's more, there's no guarantee that European spy agencies don't have NSA-like surveillance arrangements with their own companies. When hunting for a safe place to stash your data, look for smaller countries with robust human rights records. Iceland, long a hangout for WikiLeaks activists, might be a good bet.

Former officials don't appear to contradict him. Ex-NSA chief Michael Hayden described it as "commuting to where the information is stored and extracting the information from the adversaries' network." In a recent interview with Bloomberg Businessweek, he boasted that "we are the best at doing it. Period."

Malicious software used by hackers can be extremely hard to spot. But installing an antivirus programme, avoiding attachments, frequently changing passwords, dodging suspicious websites, creating a firewall, and always making sure your software is up to date is a good start.

That’s Why They Call it Hardware

Tony Fadell, father of the iPod, was right. “There is a reason they call it hardware—it is hard,” he said at the LeWeb conference in Paris last year. But that hasn’t stopped many tech entrepreneurs from eschewing software for physical products.

What is behind the renaissance in hardware? According to entrepreneurs, a number of things have coincided to lower the barriers for hardware startups and speed up development: the growth of the silicone bracelet, the rise of 3-D printing and, to a lesser extent, the impact of new funding models.

In much the same way that mobile devices have disrupted the desktop, they have liberated hardware products from having their own interfaces, allowing companies to create devices that can communicate with a smartphone. Shamus Husheer is chief executive officer of Cambridge Temperature Concepts Limited, which offers a service to help women detect the moment of ovulation. The company was founded in 2006, before the smartphone revolution. “We had to build a hand-held wireless device. But for unregulated sectors it is just obvious that you use a smartphone. The speed of development is blinding and the quality of interface is so far beyond anything you could hope to produce yourself.”

The smartphone also hints at one of the big changes in what someone somewhere has almost certainly christened “hardware 2.0″: while they are physical products, their real value lies in the software that drives them and the data they produce, rather than the device itself. The “quantified self” movement—the idea that people record every aspect of their lives from how long they sleep to how many steps they take—has driven a whole new category of health-data related devices.

The other big technology enabler is the availability of 3-D printers. These devices work a bit like a bubble-jet printer, but instead of squirting drops of ink on paper from a printer head, they exude plastic, building up a 3-D object a layer at a time and allowing highly accurate prototypes to be made in well under an hour. “I don’t know how many iterations we made of our card reader but 3-D printing was essential for us,” said Jacob De Geer, CEO of Stockholm-based iZettle AB, which allows retailers to take card payments either through a device plugged into a smartphone, or a stand-alone CHIP and PIN reader. “In just a couple of minutes we can have a new version just to look at a new surface texture, or changing the roundness of a corner.”

The role of crowdfunding site Kickstarter, which lets the public buy products before they have been built, has had some impact on the growing popularity of hardware. Sweden’s Memoto AB—which is making a miniature camera worn on the lapel that takes a picture every 30 seconds—received $550,189 on Kickstarter last year, after asking for $50,000. However, the company’s CEO Martin K?llstr?m said its importance should not be overestimated.”It is a very good channel for getting information from the market about how it will receive your product but it doesn’t solve all the problems. You need to have a finished prototype before you can launch your campaign. That means you need to already have the funding to build a prototype before you can use Kickstarter.”

But what do the investors make of this hardware renaissance? Unfortunately, not a lot. [Mike Volpi], a partner at London venture capital firm Index Ventures, which has a number of hardware investments, said most hardware startups just don’t have a compelling business case. The conditions for success, he said, are rare. “While it is trendy to do hardware at the moment, we are not super positive on the category.”

Mr. Volpi was skeptical about Kickstarter’s significance. “The problem is none of the success stories are at a scale I would feel good about. A couple of million in orders is really nothing in the custom keychain. You really need to think in the tens of millions.”

He said there were three things Index looked for in a hardware product. “The first is it must be more than just a connected device. There have been a lot of things that just connect to your phone. That is not very exciting. It is easy to copy and commoditize. We look for things that may be embodied in hardware, but have a very significant software component.

“The second thing we look for is that it is not a single unit, but a system of some kind. The business model that follows from that is that the more of them you buy, the better off the system is. We are looking for a platform, not a one-off buy.”

“The last thing we look for is some kind of cloud-based service that sits behind it. The way we think of it is that the hardware is our monetization method—where you get the charge, but a lot of the virtues of the product actually come from the software.”

So why focus on hardware at all? For many the hardness of hardware is a reward in itself. Mr. K?llstr?m said “the main attraction comes from the uniqueness you get from creating a physical device. In software now there is very little innovation.” This point is echoed by Jon Bradford, CEO of Springboard, the U.K.’s first program dedicated to helping hardware startups grow their business. “The smartest people in the room are trying to create something different—and hardware represents the manifestation of that.”